11-12-2007

11-12-2007

A|X Armani Exchange and Tiësto team up to ‘Remix The Future’ and support Mercy Corps

A|X Armani Exchange and Tiësto have joined forces to develop an integrated retail marketing program that supports Mercy Corps and its mission to alleviate suffering, poverty and oppression by helping people build secure and productive communities.

For this program, A|X Armani Exchange works together with Tiësto to design a limited edition 'Remix The Future' t-shirt that will be sold in all United States A|X Armani Exchange stores and online at armaniexchange.com. 100% of the profits from the sales will go directly to Mercy Corps.

In addition, Tiësto has created an exclusive A|X remix of his dance track 'Sweet Things,' a song that expresses a positive message of hope and change, that will be used as a complementary gift for all those that support Mercy Corps through the purchase of this limited edition t-shirt.

Tiësto is very positive about the movement: 'I'm very excited to do something special with A|X for the holidays. Mercy Corps assists people from around the world who are afflicted by conflict or disaster and gives them the power to transform their communities. It is a charity organization that I am proud to help raise money for. I chose to give away my song, 'Sweet Things' because of the positive message and uplifting spirit I hope the song brings people.'

Giorgio Armani shares Tiësto's enthusiasm: 'I have had fun designing this t-shirt with Tiësto. Hopefully it can now help make a difference in raising funds for the great work of the Mercy Corps and show how fashion can play a part in a good cause.'

You can purchase the official Tiësto Charity Tee here. Please note that the shirt is available in the USA only!